Content at Eko takes many forms. Here’s a rundown of the types of content we most often write, the functions they serve, and the teams that handle them.
Error or failure message
What: Short message that alerts the user to a problem in their app
Length: 20-75 words
Example: Looks like you have weak internet connection. Please connect to another network to see the whole content.
What: Brief messages that encourage users to try specific features in the app
Length: 10-30 words
Owner: Product, with help from marketing
Example: Forms is now called Workflow. Send or approve forms from wherever you are with Workflow.
What: Explanatory in-app messaging that guides and informs users
Length: 10-50 words
Example: Instantly message or create a workspace with your coworkers.
What: Posts on Twitter, Facebook, Instagram, and LinkedIn that highlight blog posts, events, notable Eko users, and more
Length: 20-30 words
Example: Eko attended the AWSome Day Bangkok and promoted product, team and our Hackathon. Here is more: https://www.ekoapp.com/blog/2016/9/16/eko-goes-awsome
See also: Writing for social media
What: Short, encouraging message letting the user know they’ve accomplished something in the app
Length: 5-20 words
Example: Excellent! You created a new workspace.
What: Short description of company, role, and candidate qualifications
Length: 75-100 words
Example: Web Engineer > https://www.ekoapp.com/web-engineer
What: Messaging that markets our features and products to users and potential users
Length: 10-1,000 words
Example: Eko’s customizable and flexible features mean that you can use Eko in a way that works best for you: from creating your own company forms (from expense requests to inventory reports) to having a Q&A forum for new staff, the possibilities are endless.
What: Occasional updates and notifications emailed to users
Length: 50-400 words
Example from MailChimp: Send Photo Campaigns From Your Phone in a Snap
What: Short videos that provide users with step-by-step guidance
Length: 1-2 minutes
Owner: Support (Knowledge Base)
What: Email campaigns that market our products and inform or empower our users
Length: 200-1000 words
Owner: Marketing (external newsletters), various departments (internal newsletters)
See also: Writing email newsletters
What: Policies that explain how we protect user privacy, how we handle accounts, and what users can and can’t do with Eko
Length: 1,000-4,000 words
See also: Writing legal content
What: In-depth resources that show new and prospective users how to use Eko and make their work processes more efficient
Length: 2,000-5,000 words
What: Quick, informative announcements that we send to our media list and post to our Press Releases page.
Length: 300-500 words