With every piece of content we publish, we aim to:
Empower. Help people understand Eko company and product by using language that informs them well and encourages them to start or continue using our products.
Respect. Treat readers with the respect and don’t put yourself on pedestal. Remember that nowadays people are overwhelmed with too much information, so be considerate and inclusive. Communicate with our readers instead of marketing at them.
Educate. Tell readers what they need to know, not just what we want to say. Give them the exact information they need, along with opportunities to learn more. Remember that you’re the expert, and readers don’t have access to everything you know.
Guide. Think of yourself as a tour guide for our readers and communicate in a helpful and friendly way to go through marketing website, apps, or educational materials. Encourage readers to feel free contacting us with their questions.
Speak truth. Understand Eko’s place in our users’ and potential customers’ lives. Avoid pretentious storytelling and be truthful, focus on real product’s strengths and how they can help make work processes better.
In order to achieve those goals, we make sure our content is:
Clear. Understand the topic you’re writing about. Use simple words, logical structure and simple sentences.
Useful. Before you start writing, ask yourself: What is the purpose? Who are potential readers? What problem they face or what do they need to know? Is this content unique, or there are many similar texts online?
Friendly. Write like a human. Don’t be too bureaucratic and don’t speak as a machine. All of our content, from website and marketing materials to system alerts, should be warm, human and easy to understand.
Appropriate. Write according to situation and theme, be sensitive and adapt your tone and story depending on theme and future readers of your material.