Eko publishes many kinds of legal content to protect ourselves and our users around the world. Most of our legal content is written by the legal department with help from the communications team. This section gives a general overview of the types of legal content we publish and how those documents are written.
For information about laws that apply to non-legal content, see the Copyright and trademark section.
The way we write, review, and publish legal content is different than how we do many other kinds of writing at Eko. The most important difference is that all legal content either starts with or passes through the product or business team.
But that doesn't mean legal content has to be difficult to read. We try to present our legal information in the most pleasant way possible. Our goals for Eko's legal content are:
- Accuracy. Our first and foremost concern is that we present the correct information in a truthful way.
- Clarity. We try to avoid legal jargon and overly formal wording. Our users need to understand the agreement they’re making with us.
- Succinctness. We want our users to read and understand our legal documents, while also respecting their time.
Types of legal content
We publish several types of legal documents, each with their own writing processes and goals.
Public legal documents
We keep these in two places. First is our legal category:
Second is EULA within the app. These policies in EULA apply to all of Eko’s users. The legal and communication teams work together to make them as transparent and easy to read as possible. When someone signs up to use Eko, they must agree to all of those terms.
All of our public legal documents, and any changes to those documents, are drafted by our product or business team. When new legal documents are published or edited, we should notify all our users of the updates and provide a window for them to object before the new terms go into effect.
If we may have to publish communications about security, privacy, and other corporate issues one day, this could come in the form of an email to users, a blog post, a public statement, or a press release.
The business team works to write and publish these documents, and the executive team reviews them.
Start with the facts
We have some standard language that we use for common issues or requests, but since legal content is so fact-specific, we start there before getting into structure and format. That’s why you won’t see many templates for our legal content.
Use plain language
Legal content is serious business, so the tone is slightly more formal than most of our content. That said, we want all of our users to be able to understand our legal content. So whenever possible, we use plain language rather than legal jargon.
We say: “If you sign up on behalf of a company or other entity, you represent and warrant that you have the authority to accept these Terms on their behalf.”
There are some legal terms we have to include because either there’s not a sufficient plain language alternative, or case law or statute dictates that term has to be used for the contract to hold up in court. For example, sometimes we need to say “represent and warrant” instead of “confirm” or “agree.” If we use those terms, we can provide an example or quick definition to help people understand what they’re reading. We can't avoid all legal terminology, but we can pare it down to what's necessary.
Some companies have complicated terms and write plain-language summaries so people can understand the agreement. We don’t summarize our legal content, but instead try to write the terms themselves in plain language. We use a sidebar to provide examples or links to further reading for people who want more context.
Never offer legal advice
While we want to inform our users about legal issues related to their use of Eko, we can’t offer them legal advice.